THEMOONLIGHTERS

CASE STUDY · GLAMSQUAD

A 191% Increase In ROAS In 2 Weeks

A premium on-demand beauty brand needed a more disciplined acquisition model that could unlock growth without sacrificing efficiency.

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Glamsquad
CLIENTGlamsquad
INDUSTRYBeauty
SHORT-TERM RESULTS191% Increase In ROAS In 2 Weeks
LONG-TERM RESULTS226% Increase In Revenue & 212% Increase In ROAS

THE CHALLENGE

Unlocking the next
stage of growth.

A premium on-demand beauty brand needed a more disciplined acquisition model that could unlock growth without sacrificing efficiency.

THE RESULTS

A rebuilt campaign structure and sharper creative allocation increased ROAS 191% in two weeks and created the foundation for durable revenue growth.

With cleaner data, senior ownership and a disciplined testing system, the brand gained the confidence and infrastructure to scale.

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